A press release sample is a ready made announcement you can copy, customize, and send to journalists, without starting from a blank page. Each one below follows the standard format editors expect: a dateline, strong lead paragraph, supporting quotes, and a press release boilerplate at the bottom.
Whether announcing a product launch or a new hire, the right sample cuts your writing time in half. Simply select your match, swap the bracketed details, and submit.
What Makes a Good Press Release Sample?
Every press release that gets picked up by the media shares the same bones. Here's what each section does:
FOR IMMEDIATE RELEASE: Sits at the top left, tells journalists the news is available now
Headline: Under 80 characters, includes an action verb, states the actual news
Dateline: CITY, State, Date, appears at the start of the opening paragraph
Lead paragraph: Answers who, what, when, where, and why in 2–3 sentences
Body paragraphs: Follow the inverted pyramid: most important facts first, background last
Quotes: One from your company, ideally one from a partner, client, or third party
Boilerplate: A 3–4 sentence "About Us" that closes every release
In 2024, 74% of journalists ranked press releases and news announcements as the content they most want to receive from PR professionals, ahead of research reports, exclusive stories, event access, and even interviews.
A well structured press release also helps with SEO visibility, search engines index wire distributed releases, so your headline and lead paragraph carry real ranking weight.
How to Use These Press Release Samples?
Pick the type closest to your announcement. Fill in every bracketed field, company name, date, quote, and contact info. Then use a press release distribution service or pitch journalists directly by email. That's the whole process.
The format of a press release isn't a formality, it's a signal. When a journalist opens your release and instantly recognizes the structure, half the credibility battle is already won before they've read a single word of your news."
— EasyPRwire Editorial Team
Product Launch Press Release Sample
FOR IMMEDIATE RELEASE
[Company Name] Launches [Product Name], a [One Line Description]
[Tagline or subheadline — optional]
[CITY, State, Date] — [Company Name] today announced the launch of [Product Name], a [brief description] designed to [key benefit for the user]. Available starting [date], [Product Name] [solves specific problem] for [target audience].
"[Quote from company spokesperson — should speak to the product's purpose, not just praise it]," said [Name], [Title] at [Company Name]. "[One additional sentence on what this means for customers.]"
[Product Name] includes [2–3 specific features with their benefits]. [Optional: pricing, availability, or where to buy.]
For more information, visit [URL].
About [Company Name] [Company Name] is a [location]-based [industry] company that [what it does in one sentence]. Founded in [year], it serves [audience/customer base]. Learn more at [website].
Media Contact: [Name] | [Email] | [Phone]
What makes this work: The headline names the product and its benefit in one line. The quote adds a human voice without repeating what the paragraph already said. For deeper guidance on writing this type, see product launch PR.
Customize it: Add pricing in paragraph two if your audience is consumer facing. Skip it for B2B launches where pricing is handled in sales.
Company Announcement Press Release Sample
FOR IMMEDIATE RELEASE
[Company Name] [Announces/Completes/Opens] [Specific Milestone]
[CITY, State, Date] — [Company Name] today [announced/completed/opened] [specific milestone — e.g., its Series B funding round, its 10th office location, its rebrand to a new name]. This [announcement type] follows [brief context — e.g., three years of consecutive growth / a merger with X company].
"[Quote from CEO or founder about why this milestone matters and what comes next]," said [Name], [Title].
[Company Name] will use this [development] to [specific next steps — expansion plans, new hires, product roadmap]. [Optional: one supporting statistic or customer number].
About [Company Name] | [boilerplate] | Media Contact: [details]
What makes this work: It leads with the specific milestone, not the company's history. Journalists decide in the first sentence whether to keep reading.
Event Press Release Sample
FOR IMMEDIATE RELEASE
[Event Name] Returns to [City] on [Date], Featuring [Key Attraction]
[CITY, State, Date] — [Organization Name] announced that [Event Name] will take place on [date] at [venue], [city]. Now in its [Nth] year, the event brings together [target audience — e.g., 500+ independent retailers, healthcare professionals, local artists] for [what they'll do or experience].
"[Quote from organizer about this year's theme or why attendance matters]," said [Name], [Title].
This year's program includes [2–3 specific sessions, speakers, or features]. [Ticket price / registration link]. Capacity is limited to [number] attendees.
Schedule: [Brief agenda or session titles] Registration: [URL]
About [Organizer] | [boilerplate] | Media Contact: [details]
Customize it: Add a secondary quote from a featured speaker if you have one confirmed. It gives journalists a second person to reference in their story.
Partnership Press Release Sample
FOR IMMEDIATE RELEASE
[Company A] and [Company B] Partner to [Specific Outcome]
[CITY, State, Date] — [Company A] and [Company B] today announced a partnership to [specific goal — e.g., deliver integrated payroll and HR software to mid-market companies]. Under the agreement, [Company A] will [its role] while [Company B] will [its role], with the combined offering available to customers [starting when / through what channel].
"[Quote from Company A spokesperson]," said [Name], [Title], [Company A].
"[Quote from Company B spokesperson]," said [Name], [Title], [Company B].
[Optional: joint customer stat, market opportunity size, or integration detail].
About [Company A] | About [Company B] | Media Contact: [details]
What makes this work: Quotes from both companies are standard in partnership releases. One-sided quotes look like a press release written by one party and emailed to the other, which is usually what happened, but you don't want it to show.
Startup Funding Press Release Sample
FOR IMMEDIATE RELEASE
[Company Name] Raises $[Amount] [Series/Seed/Round] Led by [Lead Investor]
[CITY, State, Date] — [Company Name], a [one-line description of what the company does], today announced it has raised $[amount] in [round type] funding. The round was led by [Lead Investor], with participation from [other investors]. The company will use the funds to [specific use: hire engineers, expand to new markets, build X product feature].
"[Quote from founder on what this capital unlocks — be specific]," said [Name], [Title] and co-founder of [Company Name].
"[Quote from lead investor on why they backed the company]," said [Name], [Title], [Investor Firm].
[Company Name] currently serves [customer count or market stat]. With this funding, it plans to [specific 12-month goal].
About [Company Name] | Media Contact: [details]
What makes this work: Journalists want four things from a funding release amount, round type, investor name, and use of funds. This sample puts all four in the first two sentences.
New Hire / Executive Appointment Press Release Sample
FOR IMMEDIATE RELEASE
[Company Name] Names [Full Name] as [Title]
[CITY, State, Date] — [Company Name] today announced that [Full Name] has joined the company as [Title]. [He/She/They] will [specific responsibilities] and report to [reporting manager's name and title].
[Full Name] brings [X years] of experience in [industry/function], most recently serving as [previous title] at [previous company], where [specific accomplishment — e.g., led a team of 40 engineers, grew revenue from $5M to $30M].
"[Quote from hiring executive on what this person brings to the role]," said [Name], [Title].
"[Quote from new hire on why they joined]," said [Full Name].
[Optional: one sentence on any open positions or growth context.]
About [Company Name] | Media Contact: [details]
Customize it: Include a headshot as an attached JPEG. Editors frequently pull the photo directly into their story, making it easy for them increases the chance they actually run it.
Award & Recognition Press Release Sample
FOR IMMEDIATE RELEASE
[Company Name] Receives [Award Name] from [Awarding Body]
[CITY, State, Date] — [Company Name] has been named [award name] by [awarding body], recognizing [specific criteria the award is based on, e.g., innovation in renewable energy, customer satisfaction scores above 95%]. The award was presented at [event/ceremony name] on [date].
"[Quote from company leader about what the award reflects, connect it to customer outcomes or team work, not just the honor itself]," said [Name], [Title].
[Awarding body] selects recipients based on [brief criteria]. This year, [number] companies were considered across [industry/region].
About [Company Name] | About [Awarding Body, one sentence on who they are and their credibility] | Media Contact: [details]
What makes this work: Credibility comes from the awarding body, not from the winner's self-assessment. Always include one sentence on who gives the award and why it matters.
Nonprofit / Charity Press Release Sample
FOR IMMEDIATE RELEASE
[Organization Name] [Launches/Completes] [Campaign Name], [Impact Metric]
[CITY, State, Date] — [Organization Name] today [announced/completed] [specific campaign or initiative], which [specific impact, e.g., provided clean water access to 4,200 families in [region], raised $1.2M for pediatric cancer research]. The effort ran from [dates] and involved [number] volunteers / donors / community partners.
"[Quote from executive director or program lead — lead with impact, not gratitude]," said [Name], [Title].
[Context: one paragraph on the problem the organization addresses and how this campaign fits into the longer mission.]
Donations can be made at [URL]. For volunteer opportunities, visit [URL].
About [Organization Name] | Media Contact: [details]
Customize it: Lead with the impact number, not the organization's founding story. Journalists respond to "4,200 families now have clean water" faster than "Since 2003, we have believed in..."
Real Estate Press Release Sample
FOR IMMEDIATE RELEASE
[Developer/Agency Name] [Opens/Lists/Sells] [Property Name] in [City]
[CITY, State, Date] — [Developer or Agency] announced [today/this week] the [opening/listing/sale] of [Property Name], a [description — e.g., 142-unit mixed-use development / $4.2M historic property] located at [address], [city]. [Property Name] offers [key features — e.g., rooftop amenities, walkable access to downtown, LEED certification].
"[Quote from developer or listing agent — speak to the neighborhood or buyer opportunity]," said [Name], [Title].
[One paragraph with specs: square footage, unit count, price range, available date, contact for tours.]
For more information or to schedule a showing, contact [Name] at [contact info].
About [Company] | Media Contact: [details]
Tech / SaaS Press Release Sample
FOR IMMEDIATE RELEASE
[Company Name] Launches [Feature/Product Name], Helping [User Type] [Specific Benefit]
[CITY, State, Date] — [Company Name] today released [product or feature name], a [brief description in plain language]. Built for [target user], [product name] [solves specific problem] by [how it works — no jargon].
"[Quote from CTO or product lead — tie the technology to what customers actually get]," said [Name], [Title].
[Technical detail if needed — but follow every technical term immediately with its practical meaning. Example: "The API integrates in under 30 minutes, so teams can start using it the same day."]
[Customer quote or early access metric if available.]
Pricing starts at $[amount] per [month/seat/usage]. Free trials available at [URL].
About [Company Name] | Media Contact: [details]
What makes this work: Every tech feature is paired with a user outcome. Also, note the press release SEO benefit, SaaS releases distributed on wire services frequently rank for the product name within days of publishing.
Writing a SaaS release that reporters actually read requires more than a feature list. You need to write a good press release structure around a problem your customer has, not a solution your engineers built.
Book Launch Press Release Sample
FOR IMMEDIATE RELEASE
[Author Name] Releases [Book Title], [One-Line Description of What the Book Argues or Explores]
[CITY, State, Date] — Author [Full Name] today released [Book Title] (ISBN: [number]), published by [Publisher Name]. The book [central argument or theme in one sentence — what readers will take away]. It is available in [formats: hardcover, paperback, ebook, audiobook] at [retailers].
"[Quote from author on why they wrote the book and who it's for]," said [Author Name].
[Optional: endorsement quote from a credible figure in the field.]
[Author bio in 2–3 sentences: credentials, previous work, platform.]
Review copies and interview requests: [contact info].
About [Publisher] | Media Contact: [details]
Customize it: Include the ISBN and a direct purchase link. Book journalists and bloggers need both to write about it without emailing you back.
Music / Entertainment Press Release Sample
FOR IMMEDIATE RELEASE
[Artist Name] Releases [Single/Album Title] on [Date], Announces [Tour/Show/Collaboration]
[CITY, State, Date] — [Artist Name] today released [title], [genre description — e.g., a six-track EP blending afrobeats and electronic production]. The release follows [previous release / career milestone] and is available now on [streaming platforms].
"[Quote from artist about the creative direction or personal meaning of the project]," said [Artist Name].
[Tour/show dates, if applicable:]
[Date] — [Venue], [City]
[Date] — [Venue], [City]
Tickets available at [URL]. Press photos, streaming links, and the full track list: [press kit URL].
For interview requests: [contact info]
Media Contact: [details]
Healthcare / Medical Press Release Sample
FOR IMMEDIATE RELEASE
[Organization Name] [Launches/Announces] [Initiative/Study/Service] to Address [Specific Health Issue]
[CITY, State, Date] — [Organization Name] today announced [specific initiative — e.g., a free screening program for Type 2 diabetes targeting adults over 45 in [region]]. The program launches [date] at [location(s)] and is open to [eligibility criteria].
"[Quote from licensed medical professional or clinical director — factual, not promotional]," said [Name], MD/credentials, [Title].
[Supporting data: one or two statistics from peer-reviewed research or public health data that establishes the need for this initiative.]
[Disclaimer: This release is for informational purposes only and does not constitute medical advice. Consult a licensed healthcare provider for personal health decisions.]
For appointments or more information: [phone/URL]
About [Organization] | Media Contact: [details]
What makes this work: The disclaimer is not optional. Medical releases that omit it frequently get flagged by editors, and some outlets won't run them without it. Learn more about optimizing headings and structure in medical releases specifically.
Retail / Ecommerce Press Release Sample
FOR IMMEDIATE RELEASE
[Brand Name] Launches [Product Collection/Sale/Store] for [Season/Occasion/Audience]
[CITY, State, Date] — [Brand Name] today launched [product name or collection], available now at [URL] and in [store locations, if applicable]. The [product/collection] is designed for [target customer] and retails from $[price range].
"[Quote from brand founder or head buyer — connect the product to the customer's need or season]," said [Name], [Title].
[2–3 sentences on: what's in the collection, standout items, materials/sourcing if relevant to brand positioning.]
[Promo or shipping detail if relevant: free shipping over $X / introductory discount code / limited availability.]
Shop now at [URL]. For wholesale inquiries: [contact].
About [Brand] | Media Contact: [details]
Customize it: Always include the direct product URL and price. Retail journalists need both immediately. See a media release sample focused on consumer brands if your launch involves multiple product lines.
Send Your Press Release Today (Plans Start at $89 on EasyPRwire)
You've got the sample. Now get the coverage. EasyPRwire distributes your press release to hundreds of journalists, newsrooms, and major news sites, so your announcement actually gets seen. No complicated setup and no hidden fees. Pick a plan and send it today.
Frequently Asked Questions
What is a press release sample?
A press release sample is a pre written announcement in the standard news release format, headline, dateline, body, quotes, boilerplate, and contact information, that you fill in with your own details rather than writing from scratch. It follows the same structure journalists expect to receive.
What should every press release include?
The seven required elements: FOR IMMEDIATE RELEASE at the top, a headline, a dateline in the lead paragraph, a lead paragraph answering the 5 Ws, two to three body paragraphs, a company boilerplate, and media contact information. Quotes from a named spokesperson are standard and increase pickup rates.
How long should a press release be?
One page, or 400–600 words for most announcements. Major funding rounds or product launches with technical specs can run to 700 words. Anything longer than a page gets cut from the bottom by editors anyway, so keep the most important details in the first three paragraphs.
What's the difference between a press release sample and a template?
A sample is a complete, realistic example you read to understand what good looks like. A template has placeholder brackets where you fill in your details. The samples above function as both, they're fully written, but every bracket marks a field you replace.
How do I distribute my press release after writing it?
Two main options: pitch journalists directly by email (higher effort, higher hit rate for targeted coverage) or use a wire service for broad distribution. Wire services index your release on major news aggregators and provide backlinks. The best press release services combine both, direct journalist targeting and wire syndication in one package.
