Launching a startup is exciting, but getting noticed is harder than it looks. Many founders build great products, yet few know how to announce them properly. A startup launch press release can change that.
It helps you share your story with journalists, investors, and early users. It also builds trust and gives your startup professional visibility from day one.
In this guide, you’ll learn how to announce a startup launch with a press release. You’ll see what to include, how to write it, and how to share it for the best results.
Let’s get started.
KEY HIGHLIGHTS:
-
A press release lets you present your startup launch clearly to journalists, investors, and early users. It ensures your news is noticed in the right circles.
-
Sharing your launch professionally shows credibility and expertise. It also helps your startup stand out and gain early attention.
-
Include all essential sections such as headline, intro, supporting details, founder quote, about section, and contact information. Each part strengthens your story.
-
Use press release platforms to reach journalists, media outlets, and potential customers. Proper distribution increases visibility and helps measure impact.
Why It’s Important to Announce Your Startup Launch with a Press Release?
A startup launch press release is more than just an announcement. It’s a key part of your marketing and brand-building strategy. Here’s why it matters.
1. It Builds Credibility
Media coverage builds trust. When your story appears on news sites or startup publications, people see your company as legitimate. Investors, partners, and early customers are more likely to engage with startups that show up in reputable sources.
A well-written press release also shows that your team understands how to communicate. It reflects professionalism and confidence, two things that matter when you’re new to the market.
2. It Increases Visibility
With a press release, your launch doesn’t stay hidden. You can reach journalists, bloggers, and even your target users through startup press release distribution platforms. Many of these services push your announcement to hundreds of media outlets, giving you wide exposure fast.
That visibility helps you start strong. People can discover your startup on news websites, startup directories, and search engines.
3. It Attracts Investors and Business Partners
Investors look for startups that can gain attention. A launch covered by the media shows you can market your brand effectively. It also gives you a link or PDF you can share in investor updates or pitch decks.
A professional press release can even attract potential partners who see an opportunity to collaborate early.
4. It Boosts SEO and Online Presence
When you use online press release services for startups, your release often includes backlinks to your website. These backlinks help your site rank higher in search engines. Over time, this increases organic traffic and helps potential customers find you online.
5. It Tells Your Story in Your Words
A press release lets you control your launch story. You decide what’s important, your mission, your product, and the problem you’re solving. It gives you a clear narrative that you can share across social media, newsletters, and investor communications.
In short, a startup launch press release doesn’t just inform. It builds your brand, attracts attention, and sets a professional tone from day one.
How to Announce a Startup Launch with a Press Release?
Let’s go step by step through how to plan, write, and share your press release so that it gets the attention it deserves.
1. Define Your Message
Before writing, decide what you want people to know. What problem do you solve? Why does your launch matter now? Who benefits most from your product?
Your message should be simple and clear. Avoid jargon or buzzwords. Imagine you’re explaining your startup to a friend in one sentence, that’s the tone you want.
A clear message makes your press release stronger and easier for readers to remember.
2. Identify Your Target Audience
Know who you’re talking to. A startup launch press release usually targets three groups:
-
Journalists and bloggers who write about startups or your industry
-
Investors looking for new opportunities
-
Potential customers or early adopters
-
Understanding your audience helps you adjust your tone and choose what details to include.
The clearer your target, the better your results.
3. Choose the Right Timing
Timing affects how much attention you get. Don’t announce before your website or product is ready. Make sure everything works before you go public.
Send your press release mid-week, preferably on Tuesday, Wednesday, or Thursday. Avoid weekends and holidays. Journalists are less active then, and your news might get lost.
Good timing increases your chances of media coverage.
4. Write a Clear Headline
Your headline should explain what your startup does and why it matters. Keep it short, under 80 characters, and make it specific.
The headline tells readers what the startup does (project management for remote teams) and why it’s important (simplifies work). That’s what makes it effective.
5. Craft a Strong Introduction
The introduction is the most important part. It should answer five questions: Who, What, When, Where, and Why.
That’s enough for a journalist to understand the core news. Always keep it factual and short.
6. Add Supporting Details
Now go deeper. Explain your unique features, mission, and early results. Mention milestones like beta users or partnerships.
Concrete details make your story stronger and more credible.
7. Include a Quote from the Founder
A quote adds a human touch. It helps readers connect with your story emotionally.
Keep your quote short and personal. Avoid corporate language.
8. Add a Call to Action (CTA)
Every press release should end with a clear next step.
Examples include:
-
Visit our website to start a free trial.
-
Sign up to join our waitlist.
-
Contact our media team for interviews.
A strong CTA turns attention into action.
9. Distribute It the Right Way
Once your press release is ready, share it through press release distribution platforms.
Also, share it on your website’s blog, LinkedIn, and social channels. The more places your story appears, the better.
A good distribution plan ensures your announcement reaches the right people at the right time.
What to Include in a Startup Launch Press Release?
A startup launch press release only works if it is complete and structured. Each section plays a role in delivering a clear, professional message that journalists, investors, and potential customers can easily understand.
Below is a detailed breakdown of every essential component.
1. Headline
The headline is the most visible part of your press release. It must be short, clear, and convey the main news. Your headline should immediately communicate what your startup does and why the launch is important.
Key points for a headline:
-
Keep it concise and focused.
-
Highlight the main benefit or news angle.
-
Avoid marketing fluff or unnecessary words.
-
Use strong, clear verbs.
The headline sets the tone for the entire press release and encourages readers to continue.
2. Subheadline
The subheadline complements the main headline by adding one extra detail or key benefit. It provides context and reinforces the main message without repeating the headline.
Key points for a subheadline:
-
Make it one sentence.
-
Highlight an important feature, achievement, or advantage.
-
Keep it clear and professional.
The subheadline strengthens the press release by giving additional insight and helping readers understand the story immediately.
3. Dateline
The dateline indicates where and when the press release is issued. It adds credibility and helps journalists understand the relevance of your announcement.
Key points for a dateline:
-
Include the city of your headquarters or main location.
-
Provide the release date.
-
Follow a standard format: City, State; Month Day, Year
A clear dateline ensures your press release appears professional and trustworthy.
4. Introduction Paragraph
The introduction, or lead paragraph, is the most critical section of your press release. It answers the five key questions: Who, What, When, Where, and Why.
Key points for the introduction:
-
Keep it short and factual.
-
Focus on the main news or launch.
-
Avoid jargon or marketing buzzwords.
The introduction sets the stage for the rest of the press release and ensures readers understand the story quickly.
5. Supporting Paragraphs
Supporting paragraphs provide additional information about your startup, product, or service. They expand on the news in the introduction and provide context.
Key points for supporting paragraphs:
-
Explain features, value, and market relevance.
-
Include any notable milestones or results.
-
Keep paragraphs concise and easy to read.
-
Use bullet points if necessary for clarity.
Supporting paragraphs give readers a deeper understanding of your startup and make the press release more useful to journalists.
6. Founder Quote
A quote from the founder or CEO adds a personal and authentic element to your press release. It conveys motivation, vision, or mission in your own words.
Key points for a founder quote:
-
Keep it short and natural.
-
Focus on your mission, values, or goals.
-
Avoid exaggeration or marketing-heavy language.
A well-crafted quote humanizes your press release and makes it more relatable.
7. About Section
The “About” section provides background information about your startup. It ensures journalists, investors, and readers understand who you are and what you do.
Key points for the About section:
-
Keep it concise, typically 2–3 sentences.
-
Include your founding year and location.
-
Explain your mission and unique value proposition.
This section helps readers understand your company’s purpose and position in the market.
8. Media Contact
Providing a media contact allows journalists to follow up with questions or requests. It is essential for building credibility and ensuring proper communication.
Key points for media contact:
-
Include a real person’s name and position.
-
Provide a professional email address.
-
Include a phone number for direct inquiries.
Having a clear contact ensures journalists can reach you easily, which increases the chance of coverage.
9. Call to Action (CTA)
The call to action guides readers toward the next step. It helps convert attention into engagement, whether it’s visiting your website, signing up for a product, or contacting your team.
Key points for a CTA:
-
Make it clear and direct.
-
Provide a link or instruction for the desired action.
-
Keep it short and actionable.
A strong CTA completes your press release by giving readers a clear path to engage with your startup.
How to Write a Startup Press Release?
Now let’s walk through how to write your startup launch press release from scratch.
Step 1: Find Your News Angle: Your press release should have one clear news angle. That could be your launch, a unique feature, a partnership, or a social impact story. Ask yourself what makes your startup different and why it matters now.
Step 2: Write the Headline: Use strong, simple words. Focus on what’s new or useful. Avoid hype or marketing jargon.
Step 3: Craft the Lead Paragraph: This is where you give readers the main facts. Keep it short and to the point. Avoid adjectives. Stick to the basics: who, what, when, where, and why.
Step 4: Add Background and Details: In the next paragraphs, explain your features, mission, and market context. Use short sentences and data where possible.
Step 5: Include a Quote: Quotes give your story personality. Keep them short and authentic.
Step 6: Write the About Section: End with a short “About” paragraph that describes your company, year founded, and what you do. This gives journalists background info they can use.
Step 7: Add Contact Info and CTA: Always include your media contact and a call to action. Make it easy for journalists or readers to reach you.
Step 8: Proofread and Edit: Before sending, check for grammar, clarity, and accuracy. Avoid filler words. A clean, simple press release performs better.
Announce Your Startup Launch Press Release with EasyPR
Take your startup launch to the next level with EasyPR. Our platform helps you create and distribute a professional press release quickly. Reach journalists, bloggers, and media outlets in your niche with ease.
With EasyPR, you can get guaranteed coverage on 1,000+ media outlets. Track who views and picks up your story with real-time analytics. Save time and maximize visibility without the hassle of manual outreach.
Start your launch with confidence today. Sign up on EasyPR and get your press release in front of the right audience. Make your startup newsworthy and drive early traction from day one.
Conclusion
A startup launch press release is one of the best ways to announce your business professionally. It builds credibility, attracts users and investors, and strengthens your online presence.
Start by defining your message. Write clearly. Include all key parts. Then share it through trusted press release distribution services like EasyPR.
Frequently Asked Questions
What is a startup launch press release?
A startup launch press release is an official announcement that introduces your new business to the public. It highlights your mission, products, services, and unique value, aiming to attract media coverage and attention from customers and investors.
Why is a press release important for a startup launch?
A press release builds credibility, increases visibility, and positions your startup as professional. It helps you reach journalists, potential customers, and investors while generating early buzz and media coverage.
How do I write a compelling press release for my startup launch?
Start with a strong headline, write a clear and concise opening paragraph, highlight benefits and milestones, and include quotes from founders or key team members. Keep it under one page and focus on newsworthy points.
Where should I distribute my startup launch press release?
Use online press release services, PR distribution platforms, and industry-specific media outlets. Share it on your website, social media, and relevant startup or business communities to maximize reach.
How can I measure the success of my startup launch press release?
Track media pickups, website traffic, social media engagement, leads, and investor inquiries. Tools like Google Analytics and PR monitoring services help measure reach, clicks, and overall impact.
