You’ve developed the news. You’ve written the story. Now you need your audience to see it. But if you pick the wrong press release distribution service, your effort will scatter into the void.
As someone who’s spent years testing distribution platforms, from top global wires to niche networks, I’ve seen how the right choice can make or break a campaign.
In this guide, you will learn how to choose the best press release distribution service, and walk you through the top 10 best press release distribution services in 2025.
By the end, you’ll have a clear framework for picking a service that fits your business goals, and a shortlist of trusted options you can use immediately.
How to Choose the Best Press Release Distribution Service?
Before diving into names let’s build your selection criteria. These are the key factors I use when deciding and you should too.
1. Define your goal
Are you seeking media pickup, SEO / backlinks, brand visibility or investor relations? Your goal changes which service fits best.
For example, if you want large-scale media pickup you’ll need a service with a major wire network. If you want backlinks and search visibility, you may prioritise services with strong SEO structuring.
As one expert guide notes: “you choose between media-focused platforms or SEO / syndication-focused ones”.
2. Consider reach + targeting
Reach = how many outlets / how wide geography your release is distributed to.
Targeting = how precisely you can define industry, region, journalist list, topic. A very broad reach is good for brand awareness, while strong targeting is better for niche stories.
3. Pricing and budget
Services vary wildly in cost. For standard business announcements you might pay a few hundred dollars; for global, multi-wire, multimedia packages you may pay thousands.
4. Format, SEO & analytics
Good services will: Format your press release for distribution (headings, structure, boilerplate).
Support SEO features (schema markup, keywords, links) if you care about search visibility.
Provide analytics/reporting so you can see impact (views, pickups, links).
5. Turnaround time and editorial support
Do you need a same-day distribution? Will there be an editor checking your release or is it self-service? The faster and higher-touch the service, the higher the cost typically.
6. Match the service to your business size and need
A startup with a local announcement does not need the highest-tier global wire. Conversely a public company making a major announcement might need full service.
Summary: Pick the service that aligns with your goal, offers the right reach/targeting, fits your budget, gives you format/SEO/analytics, and matches your timing/need.
Top 10 Best Press Release Distribution Services in 2025
Here are ten established services that meet different needs. I’ll include what they do well, what to watch, and when they’re a good fit.
1. EasyPR
EasyPR offers an affordable and simple way to get your news distributed to journalists, media outlets, and search engines. It focuses on visibility, SEO value, and online brand exposure. Ideal for small to mid-size businesses that want measurable reach without overpaying.
Best For: Businesses looking for cost-effective, SEO-friendly distribution with decent media coverage.
Pricing & Plans: Starts around $99 per release for standard coverage, with higher-tier options for broader distribution and visibility reports.
2. PR Newswire
PR Newswire is a legacy name in the industry with over seven decades of credibility. It provides unmatched access to global media, including top-tier outlets and newsrooms. The platform offers detailed analytics, multimedia options, and regional targeting.
Best For: Large companies, brands, or agencies needing worldwide exposure and strong brand authority.
Pricing & Plans: Typically $350–$450 per release for U.S. distribution; global and multimedia options can exceed $1,000+.
3. Business Wire
Business Wire is a premium choice trusted by Fortune 500 companies for its global reach and investor relations focus. It’s known for secure distribution, compliance with disclosure requirements, and detailed analytics reports.
Best For: Corporates, public companies, and investor-focused announcements that need credibility and precision.
Pricing & Plans: Around $400–$500 per release for domestic distribution; additional charges for multimedia, translations, or extended reach.
4. GlobeNewswire
GlobeNewswire provides broad international reach with a focus on multimedia storytelling. It supports press releases in multiple languages, making it great for global brands and cross-border announcements.
Best For: Businesses expanding internationally or announcing global partnerships.
Pricing & Plans: Plans start at $300–$400 per release, depending on word count and geographic coverage.
5. eReleases
eReleases is well-known for helping small and mid-sized businesses gain major media coverage. It combines expert editorial review with SEO optimization and wire distribution via PR Newswire’s network.
Best For: Small to medium businesses that want professional help without paying enterprise rates.
Pricing & Plans: Starts around $299 per release, with premium packages offering broader reach and targeted industry lists.
6. PRWeb
PRWeb specializes in online visibility rather than traditional wire distribution. It helps brands appear in Google News, search results, and industry blogs, making it perfect for digital marketing and content visibility.
Best For: Businesses focused on SEO, backlinks, and digital awareness.
Pricing & Plans: Ranges from $105 to $425 per release, based on visibility and analytics depth.
7. PRNEWS
PRNEWS offers broad distribution with a focus on trade publications and niche industries. It’s best suited for B2B communication, corporate updates, and thought-leadership announcements.
Best For: B2B businesses or industries that need niche or trade press exposure.
Pricing & Plans: Varies widely; typical pricing falls between $250–$600 per release depending on add-ons.
8. EIN Presswire
EIN Presswire is popular for its affordability and impressive syndication network. It distributes to Google News, AP News, and over 100 partner sites, delivering solid SEO and online reach for small businesses.
Best For: Budget-conscious businesses seeking wide online exposure and backlinks.
Pricing & Plans: Starts at $99.95 per release; bulk packages available for frequent distributors.
9. Accesswire
Accesswire is a growing platform known for reliable distribution, transparent pricing, and strong analytics. It’s often used by publicly traded companies for regulatory news but also fits mid-size businesses.
Best For: Companies looking for a professional-grade yet flexible wire service with transparency.
Pricing & Plans: Starts around $175–$250 per release, depending on visibility level and reporting needs.
10. Benzinga Press Release Distribution
Benzinga’s distribution service focuses heavily on the finance and investment sectors. It connects brands with financial journalists, investor portals, and trading communities.
Best For: Businesses in fintech, finance, or startups raising funds that need exposure to investors.
Pricing & Plans: Packages begin around $199 per release, with premium add-ons for investor-targeted coverage.
Alternative to Press Release Services
If you decide not to use a major distribution service, there are alternatives to consider:
DIY distribution: Publish on your website, share via social media, send direct to journalists. Good for local stories or niche announcements.
PR outreach & pitching: Instead of broad distribution, build a targeted list of journalists/bloggers and pitch them directly. This often yields higher-quality placements.
Hybrid approach: Use a mid-tier distribution service + manual outreach. This gives you both a broad footprint and targeted depth.
Free or low-cost platforms: There are free/cheap press release hosting/distribution sites (eg. PRLog, OpenPR) which are good for budget control and SEO, but they don’t replace major wire reach.
Use these alternatives wisely: They help, but many announcements still benefit from a recognised wire service if you care about media placement and credibility.
Why EasyPR Press Release Service for Your Business?
Since I included EasyPR as #1 in my list, here is why I recommend it in many cases:
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Ease of use: Designed for businesses who don’t want overly complex packages. If your announcements are regular but not grand, EasyPR gives you clean value.
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Good value: Allows you to distribute effectively without paying premium-wire pricing.
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Fit for many businesses: If you are mid-sized, non-global or want strong online presence + media pickup without massive cost, EasyPR is well-suited.
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Scalability: You can use EasyPR now and upgrade later if you need broader distribution, giving flexibility.
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Focus on what matters: Rather than paying a huge premium for features you don’t use, you can allocate budget elsewhere (like story quality, visuals, follow-up outreach) and still get solid distribution.
If your business wants a dependable press release distribution service that doesn't over-burden your budget but still delivers results, EasyPR is a strong contender.
Conclusion
Choosing the right press release distribution service in 2025 isn’t just about reach, it’s about alignment. The best service fits your goal, audience, and budget while helping your story reach the right eyes. Whether you’re after SEO visibility, media coverage, or investor attention, matching the service to your purpose ensures every release delivers real impact.
Each platform listed above has its own strengths. Big names like PR Newswire and Business Wire bring global recognition, while value-driven options like EasyPR and EIN Presswire help smaller brands stay visible without overspending. What matters most is understanding where your business stands and how each service supports that stage of growth.
At the end of the day, a press release is only as powerful as its story and its distribution. Focus on crafting newsworthy content, pair it with the right service, and you’ll see measurable gains in visibility, credibility, and brand authority. In a fast-changing media landscape, that’s the formula for long-term success.
FAQs
How Long Does it Take for a Press Release to be Distributed?
Most press release distribution services send your release within 24 hours after approval. Some premium platforms offer same-day or scheduled delivery options.
How Much Do Press Release Distribution Services Cost in 2025?
In 2025, the cost ranges from $99 to $1,000+ per release depending on the platform, reach, and extra features like multimedia or targeting.
What are the Benefits of using a press release Distribution Service?
They help your news reach media outlets, journalists, and online platforms quickly. You gain visibility, SEO benefits, and brand credibility with every release.
Are there any Hidden Fees with Press Release Distribution Services?
Some services may charge extra for images, videos, region targeting, or analytics. Always check the pricing page before publishing to avoid surprises.
