Want your company news to get noticed by journalists, industry leaders, and potential customers on LinkedIn? Simply posting your press release is not enough. If it is done wrong, it can get lost in the feed, ignored, or fail to make an impact.
The difference between a press release that’s seen and one that’s overlooked comes down to preparation, presentation, and timing. LinkedIn offers unique opportunities for visibility, but only if you know how to leverage it effectively.
In this guide, you will learn exactly how to craft a compelling LinkedIn press release, optimize your profile, post strategically, and schedule your updates for maximum exposure.
Key Highlights:
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Engage from the start with a strong opening.
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Make profiles professional and complete.
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Use visuals to increase engagement.
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Post strategically and involve colleagues early.
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Post at the right time and encourage colleagues to engage immediately to boost visibility.
Preparing Your Press Release for LinkedIn
Before posting your press release on LinkedIn, it is important to prepare it well. A well-prepared release grabs attention, clearly shares your news, and encourages action from your audience, journalists, and industry professionals.
In this section, we’ll show you how to optimize your profile, summarize your release, create a strong hook, and include a clear call to action.
1. Optimize Your LinkedIn Profile
Make sure your personal and company profiles are complete and professional. Highlight your company’s mission, achievements, and key information. Journalists and professionals often check profiles before engaging with your content, so a polished profile builds trust.
2. Summarize the Press Release
Instead of posting the full press release, create a short summary with the most important details. Include the “who, what, when, where, and why” so your audience quickly understands the news. Keep it simple and easy to read.
3. Craft a Strong Hook
The first few lines of your post are very important. Start with your most exciting news, such as a new product launch, funding, or milestone. This encourages readers to click “See More” and read the full post. For example: “We just launched our newest AI tool that helps businesses save time - here’s what you need to know.”
4. Include a Clear Call to Action
Tell your audience what to do next. Use action-oriented statements like “Learn more at [link]” or “Download the report here.” A clear call to action increases engagement and helps readers take the next step.
How to Post a Press Release on LinkedIn: Step-by-Step?
Publishing your press release on LinkedIn the right way can significantly boost visibility and engagement. Simply sharing the content is not enough: how you format, structure, and present your post affects how readers, journalists, and industry professionals respond.
On LinkedIn, you can share your press release in two main ways: as a full article or as a shorter post. Each method serves a different purpose, and choosing the right one depends on your objective.
Here’s a step-by-step guide to post a press release on linkedin:
1. Posting a Full Article
Step 1: On your LinkedIn homepage, click “Write article.”
Step 2: Add a compelling headline, keeping it under 70 characters for maximum impact.
Step 3: Upload a cover image or banner that grabs attention and reflects your news.
Step 4: Paste your press release content, including key quotes, background information, and your company boilerplate.
Step 5: Format the text properly, add visuals like images or charts, and include relevant keywords for SEO.
Step 6: Add a brief caption to summarize the article, use relevant hashtags, and choose your audience before publishing.
Posting a Shorter Post with a Link
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Create a new post on your LinkedIn homepage.
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Write concisely. Break complex sentences into short, easy-to-read paragraphs. LinkedIn users scroll quickly, so make your key points obvious.
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Include a link to the full press release hosted on your website or another platform.
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Use a mix of broad and niche hashtags relevant to your industry and announcement to increase reach.
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Consider tagging relevant people or companies to boost engagement and credibility.
Tips to Make Your LinkedIn Press Release Stand Out
Even the best press release can go unnoticed on LinkedIn if it doesn’t grab attention right away. To make your announcement stand out and drive real engagement, focus on presentation, timing, and interaction.
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Use Eye-Catching Visuals: Add a high-quality image, short video, or infographic to make your post visually appealing. Posts with visuals on LinkedIn get up to 2x higher engagement than text-only posts.
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Write a Strong, Specific Headline: Keep your headline clear, keyword-rich, and benefit-focused. It should instantly tell readers why your news matters and spark curiosity.
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Break Text into Short Paragraphs: Avoid large text blocks. Use short, skimmable paragraphs and bullet points to make your message easy to read, especially on mobile.
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Add Hashtags and Tags Strategically: Include 3–5 relevant hashtags to boost reach, and tag key people or companies mentioned in your release. This helps your post appear in more feeds and encourages engagement.
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Ask Questions to Drive Interaction: End your post with a simple, relevant question. It invites readers to comment and keeps your post active in the LinkedIn algorithm longer.
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Track Engagement Metrics: Monitor likes, shares, comments, and link clicks to understand what resonates. Use these insights to refine your future posts.
Common Mistakes to Avoid While Posting Press Releases on LinkedIn
Even a well-written press release can lose impact if it is posted incorrectly on LinkedIn. Avoiding common mistakes ensures your news reaches the right audience, encourages engagement, and strengthens your brand’s credibility.
1. Posting the Full Press Release Without a Summary
Pasting the entire press release can overwhelm readers. Instead, create a short summary that highlights the key points: who, what, when, where, and why. This helps users quickly understand the announcement and decide to read more.
2. Weak or Vague Headlines
Your headline is the first thing people see. A weak or unclear headline may be ignored. Make it catchy, specific, and focused on the most important aspect of your news. For example, “Startup X Raises $5M to Expand AI Platform” is more effective than “Startup X Announcement.”
3. Ignoring Visuals
Posts without images or graphics often get less attention. Include a high-quality cover image, banner, or infographic that complements your news. Visuals not only attract clicks but also make your post more memorable.
4. Not Including a Clear Call-to-Action (CTA)
Every post should tell readers what to do next. Whether it’s “Learn more here,” “Download the report,” or “Visit our website,” a clear CTA encourages engagement and drives traffic to your website.
5. Overlooking Hashtags and Tags
Hashtags help users discover your post, while tags increase visibility among relevant people or companies. Use a combination of broad industry hashtags and niche-specific ones, and tag partners, journalists, or influencers when appropriate.
6. Ignoring Engagement
Posting is not the final step. Failing to respond to comments, questions, or inquiries reduces credibility. Engaging with your audience builds trust, encourages more interactions, and strengthens relationships with journalists and industry professionals.
7. Posting at the Wrong Time
Timing affects visibility. Posting when your audience is inactive can reduce engagement. Aim for peak LinkedIn hours, typically mid-week mornings, to maximize reach.
8. Using Overly Promotional Language
Avoid making your post read like an advertisement. Focus on newsworthy content and factual information. Excessive self-promotion may turn off readers and journalists.
Best Time To Post a Press Release for Maximum Exposure
Even the best press release can go unnoticed if it’s posted at the wrong time. Timing impacts engagement, reach, and overall visibility, especially on LinkedIn where professionals’ attention is limited.
1. Best Days to Post
Tuesdays and Thursdays generally have the highest engagement rates. Avoid Mondays, which are busy, and weekends, when many professionals are away from LinkedIn.
2. Optimal Time of Day
The ideal window is 8-10 a.m. or 5-7 p.m., when your audience is most likely checking LinkedIn. Test different times to see what works best for your network.
3. Employee Amplification
Ask colleagues to like, comment, and share your post immediately after it goes live. This initial engagement boosts visibility and encourages organic reach.
4. Align With Industry Events
Coordinate your press release timing with trade shows, seasonal events, or market trends. A timely announcement aligned with relevant events can attract more attention and media coverage.
5. Consider Paid Promotion
For major announcements, paid promotion ensures your press release reaches a larger and highly targeted audience beyond your immediate network.
Conclusion
Effectively posting a press release on LinkedIn requires strategy, clarity, and timing. A well-prepared release with a strong hook, concise summary, visuals, and a clear call-to-action ensures your news reaches the right audience and encourages engagement. Choosing the right format, whether a full article or a short post, and posting at the best times maximizes visibility. Involving colleagues, using relevant hashtags, and tracking engagement further amplifies reach. By following these best practices, your press releases will make an impact, build credibility, and strengthen your brand presence on LinkedIn.
Frequently Asked Questions
How do I post a press release on LinkedIn?
Create a full article or a short post summarizing the release. Add visuals, a strong hook, and a call to action for maximum engagement.
How often should you post on LinkedIn in 2025?
Post your press release when you have significant updates. Test times, but avoid posting minor updates too frequently.
What is the 3-2-1 rule on LinkedIn?
This rule recommends 3 posts about your industry, 2 posts showcasing your expertise, and 1 post promoting your product or service to maintain engagement.
Is LinkedIn relevant in 2025?
Yes. LinkedIn remains a key platform for professional networking, PR, and B2B engagement. Properly posting press releases ensures visibility among journalists, partners, and industry peers.
