How to Know If Your LinkedIn Press Release Is Actually Working

You have just posted your latest press release on LinkedIn. Maybe it’s a product launch, a big company milestone, or a strategic partnership. You hit “publish” and… silence.

No likes, no comments, no engagement. It is a frustrating scenario many marketers face.

But before you panic, the real question is: how do you know if your LinkedIn press release is actually working?

LinkedIn is more than a social platform; it’s a professional stage.

Understanding the metrics, the behavior of your audience, and the nuances of LinkedIn’s algorithm is key to turning every press release into a measurable success.

Why Some LinkedIn Press Releases Fail Without You Knowing

It is tempting to assume that if a post does not get hundreds of likes or shares, it is a failure.

But a press release on LinkedIn has many layers of impact that aren’t always obvious at first glance.

Common reasons posts underperform:

The audience doesn’t see it: LinkedIn’s algorithm prioritizes content based on relevance, engagement, and timing. Even a great announcement can be invisible if posted at the wrong time or to the wrong network.

• Content doesn’t encourage interaction: Long blocks of text, corporate tone, or lack of visuals can make posts uninviting.

• No measurable goal: Without defining what “success” looks like, you can’t know if your press release worked. Is it clicks, shares, media coverage or something else?

• Think of your LinkedIn post as a first impression at a networking event. If it is dull, no one remembers it, even if you put a lot of effort into your outfit.

Step 1: Define What Success Looks Like

Before you post, decide what metrics matter. Success can mean different things depending on your goals:

Examples of success metrics:

• Engagement: Likes, comments, and shares indicate how well your audience connects with the content.
• Reach: The number of people who see your post shows your visibility.
• Click-throughs: If your press release links to a website or full article, clicks are a direct measure of interest.
• Media attention: Journalists or industry influencers engaging with your post can amplify your story.
• Lead generation: New followers, inquiries, or sign-ups can indicate business impact.

By defining success first, you create a clear benchmark. For example, if your goal is media attention, then tracking impressions may not be as relevant as seeing journalists or thought leaders share your post.

Step 2: Track the Right Metrics

Not all metrics are created equal. Knowing which ones matter helps you evaluate real performance.

Key metrics to track for LinkedIn press releases:

1. Impressions and Reach What it tells you: How many people saw your post. Why it matters: If impressions are low, your post may not be reaching the right audience, regardless of quality.

2. Engagement Rate What it tells you: How actively people are interacting with your content. How to calculate: Engagements ÷ Impressions × 100 Tip: Posts with higher engagement are favored by LinkedIn’s algorithm, increasing visibility.

3. Click-Through Rate (CTR) What it tells you: How compelling your content is for prompting action. Tip: Use a clear call-to-action (CTA) like “Read the full story here” or “Download the report.”

4. Comments Quality What it tells you: The depth of audience interaction. Are people asking questions, giving feedback, or just liking? Why it matters: Quality engagement often leads to long-term relationships, media pickups, or collaboration opportunities.

5. Shares and Mentions What it tells you: How far your message spreads organically. Tip: Tag relevant people, companies, or hashtags to encourage sharing.

Step 3: Use Tools to Measure Press Release Performance

Tracking LinkedIn performance manually can be overwhelming. Several tools make it easier:

• LinkedIn Analytics: Free and built into the platform. Provides impressions, engagement, and follower insights.

• Google Analytics: Track traffic from LinkedIn to your website.

• EasyPR LinkedIn Templates: Built-in tracking to measure click-throughs, downloads, and engagement directly tied to your press release.

• Social Listening Tools: Tools like Hootsuite or Sprout Social help monitor brand mentions and media coverage.

Using tools allows you to compare different press releases, see trends, and refine your strategy over time.

Step 4: Optimize Your Press Release for Better Results

Even if a post is not failing, there’s almost always room for improvement.

Practical ways to optimize:

1. Craft a compelling hook Start with a question, statistic, or bold statement to grab attention. Example: “Did you know 70% of startups miss major PR opportunities on LinkedIn?”

2. Keep it scannable Short paragraphs, bullets, and subheadings help users digest information quickly.

3. Add visuals Images, infographics, and videos can increase engagement by up to 45%.

4. Timing matters Post when your audience is active. For most B2B audiences, mornings midweek often perform best.

5. Use hashtags strategically 3–5 relevant hashtags improve discoverability without looking spammy. Example: #LinkedInPR, #PressRelease, #PRStrategy

Step 5: Learn From Each Press Release

Each post is a learning opportunity. Compare metrics across posts to identify patterns:

• Which types of announcements get the most engagement?

• Are visuals or text-only posts performing better?

• Do posts with tagged influencers or journalists reach further?

• Which CTAs generate clicks and leads?

Over time, this data becomes your blueprint for LinkedIn press release success.

Step 6: Common Pitfalls to Avoid

Even with tracking and optimization, marketers often make repeat mistakes.

1. Posting the full press release as plain text Break up text, use bullets, and add visuals to make it digestible.

2. Ignoring LinkedIn SEO Include keywords like “LinkedIn press release,” “PR metrics,” and “track press release” naturally in your post.

3. Forgetting your audience Tailor content to your followers’ interests, not just what your company wants to announce.

4. Not analyzing results Without reviewing performance, you’ll repeat the same mistakes without realizing it.

The best way to skip LinkedIn press release mistakes is to combine strategy, tracking, and tools. EasyPR’s analytics-ready

LinkedIn templates allow you to:

• Format posts optimized for engagement and algorithm visibility.
• Track clicks, impressions, and conversions automatically.
• Compare performance across campaigns to continuously improve results.

By integrating measurement into your workflow, you not only know whether a press release worked—you can prove its value to your team or leadership.

Conclusion

Knowing if your LinkedIn press release is actually working requires more than counting likes.

By defining success, tracking the right metrics, optimizing content, and learning from each post, you can turn LinkedIn into a powerful PR channel.

Stop guessing. Start measuring. And make every press release count.

Use EasyPR track, measure, and optimize your press releases.

FAQs

1. What is the best metric to measure LinkedIn press release success?

Engagement rate is key, but clicks, shares, and media attention are also important depending on your goal.

2. How often should I post LinkedIn press releases?

Once or twice a month is ideal to maintain visibility without overwhelming followers.

3. Can visuals really improve press release performance?

Yes. Infographics, videos, and quote graphics can increase engagement by up to 45%.

4. Which tools help track LinkedIn press releases?

LinkedIn Analytics, Google Analytics, EasyPR templates, and social listening tools are effective options.

5. Should I post the full press release on LinkedIn?

No. Post a concise, engaging summary with a CTA linking to the full release.