Sharing your company news on LinkedIn can feel overwhelming. With so many updates, posts, and announcements competing for attention, how do you make sure your message actually gets read?
The answer is simple: a structured, well-crafted press release tailored for LinkedIn. When done right, it not only communicates your news clearly but also builds credibility, drives engagement, and positions your brand as professional and trustworthy.
By the end of this guide, you’ll know how to create LinkedIn press releases that grab attention, share your news clearly, and drive action. You’ll get practical templates, tips, and insights to make every post polished and professional.
KEY HIGHLIGHTS:
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Strong headlines determine whether your LinkedIn post gets noticed or ignored.
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The first paragraph sets the tone and decides if readers continue scrolling.
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Clear, concise messaging makes your news easy to understand and act on.
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Using bullet points or short sections improves readability and engagement.
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Quotes from leaders or partners add credibility and a human touch.
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High-quality visuals make your post more eye-catching and shareable.
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Consistency in structure builds trust and strengthens your brand image.
What Are LinkedIn Press Release Templates?
LinkedIn press release templates are ready-to-use formats that help you share company news clearly and professionally. They provide a structure that works on LinkedIn, so your updates are readable, trustworthy, and engaging. This is especially useful if you rely on press release distribution platforms or online press release services.
These templates guide you through the essential parts of an announcement. You can highlight key details, keep your message concise, and present news in a format your audience prefers.
LinkedIn Press Release Templates makes your posts more professional and boosts engagement when using press release distribution services or eCommerce brand publicity services.
They work for many situations. Launching a new product. Celebrating milestones. Announcing partnerships. Promoting events. Each template saves time and ensures your message is polished, which is ideal for press release marketing for online stores.
Key components of a LinkedIn press release template
A strong LinkedIn press release follows a clear structure. Each component has a purpose and helps your audience quickly understand your news.
Here’s what to include:
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Headline: This is the first thing people see. Make it short, clear, and attention-grabbing. It should summarize the news in one line and encourage readers to keep reading.
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Lead Paragraph: Your opening paragraph explains the news quickly. Answer the key questions: what happened, who is involved, and why it matters. Keep it concise and focused.
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Body: This section provides context and details. Highlight the benefits, features, or results of your announcement. Use bullet points if needed to make it easy to scan.
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Quote: Include a quote from a company leader, executive, or partner. A quote adds credibility and a human voice to your release.
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Boilerplate: This is a short paragraph about your company. Include what you do, your mission, and any relevant achievements. It helps readers understand your brand.
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Contact information: Provide a way for readers or journalists to get in touch. Include email, phone, or social links if relevant.
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End notation: A simple “###” or “-END-” signals the release is complete. It makes your press release look professional and polished.
Top 5 LinkedIn Press Release Templates You Can Use
Sharing news on LinkedIn works best when your message is simple and structured. A clear format helps you deliver your announcement quickly while keeping your audience interested.
The templates below give you a solid starting point for any type of update. Choose the one that fits your news and customize it to create a clean, engaging LinkedIn post.
Here are top 5 LinkedIn press release templates you can use today:
Template 1: The "New Product" Launch
When you introduce something new to the market, your announcement should do more than simply state the facts. A strong product launch press release gives your audience context, explains the problem you set out to solve, and builds interest around what makes your solution different.
Whether you are unveiling a new feature, releasing a long awaited product, or offering a new service through a trusted partner, this type of press release helps people understand why your launch matters today.
Use this when releasing a new feature, service, or product.
[Headline Idea: The wait is finally over]
It’s official: [Name of New Product/Service] is here.
For the last [Number] months, our team at [Company Name] has been working quietly to solve one massive problem: [Describe the main problem your customers face, e.g., spending too much time on data entry].
You asked for a solution that was faster, smarter, and easier to use.
Today, we are delivering on that promise.
Introducing [Product Name]: The first [Category, e.g., AI-powered marketing tool] designed to help you [Main Benefit, e.g., double your leads in half the time].
Key highlights:
- [Feature 1]: [Short benefit description]
- [Feature 2]: [Short benefit description]
- [Feature 3]: [Short benefit description]
We are rolling this out today. Click the link below to see it in action!
[Insert Link to Landing Page]
#Innovation #[IndustryName] #[ProductName] #[CompanyTag]
What to attach: A high-quality photo of the product or a 30-second demo video.
Template 2: The "Major Milestone" (Funding/Anniversary/Growth)
Every company reaches turning points that deserve more than a simple announcement. A milestone press release helps you share progress in a way that inspires confidence and strengthens your narrative. It allows you to highlight achievements such as big funding rounds, user growth, anniversaries, or expansion into new markets while showing the dedication behind the success.
This type of update is ideal when you want to recognize your team, acknowledge your customers, and reinforce the steady momentum your company is building.
Use this to celebrate company wins like raising money, hitting user targets, or anniversaries.
[Headline Idea: We just hit a major milestone!]
I am thrilled to announce that [Company Name] has officially [State the Milestone, e.g., raised $5M in Series A funding / reached 100,000 active users]!
When we started [Number] years ago, our mission was simple: [Insert Mission Statement].
Reaching this milestone proves that we are on the right track, but we didn’t get here alone.
A massive thank you to:
- Our Customers: For trusting us with your business.
- Our Team: For showing up every day to build the impossible.
- Our Partners/Investors: For believing in our vision.
What’s next? We are using this momentum to [State Next Goal, e.g., expand into new markets / hire 50 new engineers].
Read the full details of our journey here: [Insert Link to Blog Post/Press Release]
#Milestone #Growth #[CompanyTag] #StartupLife
What to attach: A group photo of your team celebrating or a graphic showing the big number (e.g., "1 Million Users").
Template 3: The "Strategic Partnership"
When two companies decide to work together, it is rarely a small step. A partnership press release lets you explain why the collaboration was created, what strengths each side brings, and how your combined efforts will benefit customers.
These announcements are especially useful when you introduce joint solutions, shared technology, or co branded services.
Use this when collaborating with another company.
[Headline Idea: Big news: [Company A] 🤝 [Company B]]
Two industry leaders. One shared vision.
We are excited to announce a strategic partnership between [Your Company] and [Partner Company]!
Why did we join forces?
By combining [Your Company]'s expertise in [Your Core Skill] with [Partner Company]'s leadership in [Their Core Skill], we are creating something entirely new for our customers.
Starting today, our clients will benefit from:
- [Benefit 1]
- [Benefit 2]
We are looking forward to this new chapter with @[Partner Company Name]!
Read the full press release here: [Insert Link]
#[Industry] #Partnership #BusinessNews #[CompanyTag]
What to attach: A graphic showing both company logos side-by-side with a "X" or "+" sign in the middle.
Template 4: The "New Executive Hire"
Welcoming a senior leader into your organization is a moment that sets the tone for your next chapter. An executive hire press release allows you to introduce the individual, outline their background, and show the experience they bring to your team.
It also helps reinforce your company’s direction and signals to customers, partners, and employees that you are investing in stronger leadership.
Use this to welcome a new CEO, VP, or Director.
[Headline Idea: We are growing! Welcome to the team, [Name]]
We are proud to announce that [Name of New Hire] has joined [Company Name] as our new [Job Title].
[Name] brings over [Number] years of experience in [Industry]. Previously, they led the team at [Previous Company] where they [Mention one specific impressive achievement].
We selected [Name] not just for their resume, but for their vision. They share our commitment to [Company Value/Mission] and we are confident they will lead our [Department Name] to new heights.
Please join me in welcoming [Name] to the family!
#NewHire #Leadership #TeamGrowth #[Industry]
What to attach: A professional headshot of the new hire (preferably one where they are smiling).
Template 5: The "Event or Webinar" Invitation
When you host an event, your announcement should do more than share the date. A well written event press release gives readers a reason to attend by highlighting the problem you will address, the expertise they will learn from, and the outcomes they can expect.
Whether it is a webinar, workshop, or live panel, this type of release helps you attract the right audience and turn interest into registrations.
Use this to drive registration for a live event.
[Headline Idea: You don't want to miss this one.]
Are you struggling with [Specific Problem]?
You are not alone. That is why [Company Name] is hosting an exclusive event: “[Title of Event]”.
Join us on [Date] at [Time] as we dive deep into the future of [Topic].
What you will learn:
- [Takeaway 1]
- [Takeaway 2]
- [Takeaway 3]
We will also be holding a live Q&A session to answer your specific questions.
Seats are limited. Secure your spot now using the link below!
Register here: [Insert Link]
#Webinar #Event #Learning #[Industry]
What to attach: An event flyer graphic that includes the Date, Time, Title, and photos of the speakers.
Conclusion
Creating effective LinkedIn press releases doesn’t have to be complicated. By using templates, you can save time and ensure your announcements are clear and professional. Each template provides a structure that makes your news easy to read and understand.
Using the right components, headline, lead paragraph, body, quote, and boilerplate, ensures your press release delivers value and engages your audience. Consistency in format also helps your brand appear trustworthy and credible.
Start putting these templates to work today and make your company updates stand out. Pair them with a trusted press release distribution service like EasyPR to reach the right audience, add visuals, and guide readers to take action.
Test one of these templates now and watch how your LinkedIn posts get noticed.
Frequently Ask Questions
What is a LinkedIn press release template?
A preformatted structure to announce news on LinkedIn, making it easier to communicate clearly and professionally.
Can I use these templates for any type of announcement?
Yes. They work for product launches, milestones, partnerships, executive hires, and events.
How long should a LinkedIn press release be?
Keep it concise. Ideally, under 300 words for LinkedIn, with short paragraphs and bullet points for easy scanning.
Do I need to include quotes in every release?
Not always, but including a quote from a leader or partner adds credibility and humanizes your message.
What visuals should I include in a LinkedIn press release?
Use product images, event flyers, team photos, or infographic highlights to make your post engaging and shareable.
How do I measure the success of my LinkedIn press release?
Track engagement metrics like views, likes, comments, shares, and click-throughs to linked pages or registration forms.
Can these templates help with SEO or online visibility?
Yes. Using relevant keywords, links, and clear structure improves visibility on LinkedIn search and supports press release distribution strategies.
