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Posting a press release on LinkedIn may seem simple but many brands unknowingly sabotage their visibility and engagement.

A LinkedIn press release is a tool to reach journalists, potential clients and industry peers. Yet, most posts fail because companies either copy text from their traditional press release or ignore LinkedIn’s unique format and algorithm.

This guide highlights the most common mistakes made when posting press releases on LinkedIn and offers actionable solutions.

By following these tips, your posts can gain higher visibility, increase engagement and strengthen your brand’s online presence.

Mistake 1: Posting Press Releases as Plain Text

Many companies make the mistake of simply pasting their press release into LinkedIn posts. Plain text may work for traditional media outlets, but on social media, it rarely engages readers.

Why posting press releases as plain text fails:

Algorithm preference: LinkedIn favors content that keeps users on the platform, such as posts with visuals or interactive elements.
Readability: Large blocks of text are intimidating and cause readers to scroll past.
Lack of engagement cues: Plain text posts rarely encourage comments, shares, or reactions.

How to fix plain text issue in press release:

Start with a hook or question to capture attention. Example: “Ever wondered why some company announcements go viral while others get ignored?”
Break up content into short paragraphs of 2–3 lines.
Use bullet points or numbered lists to summarize key points.
Incorporate visuals like carousels, graphics, or infographics to make the post more engaging.

Example: Instead of posting:

“Company X is launching a new product to revolutionize fintech markets.”

Try: “Looking for the next big thing in fintech? Company X has just launched a product designed to simplify online payments. Here’s what you need to know:

• Faster transactions • Lower fees • Easy integration for businesses”

For more guidance on platform-specific posting, see How to Post a Press Release on LinkedIn for Maximum Exposure.

Mistake 2: Ignoring LinkedIn SEO Opportunities

LinkedIn is not just a social platform, it is a searchable network. Posts are indexed both inside LinkedIn and on Google. Ignoring SEO means missing out on potential visibility for your press release.

SEO best practices for LinkedIn posts:

Include primary keywords like “LinkedIn press release” in the first 140 characters.
Use targeted hashtags (3–5) relevant to your industry instead of generic ones like #news.
Add alt text to visuals to help LinkedIn’s algorithm understand your content.

Practical example:

Instead of: “Company X announces its new fintech product.”

Try: “Looking for the next big thing in fintech? Our new product simplifies online payments for businesses. #FinTechNews #StartupUpdate #ProductLaunch”

Including keywords, hashtags, and alt text helps your post appear in searches, increasing organic reach. For advanced tips, refer to LinkedIn Press Release SEO: How to Post and Optimize for Maximum Reach.

Mistake 3: Adding Links Too Early

Many LinkedIn posts fail because links are included at the start or middle of the content. LinkedIn reduces visibility for posts that direct users off-platform too soon.

Why early links hurt engagement:

External links reduce dwell time, signaling low engagement to LinkedIn.
Posts with early links get fewer impressions compared to those that focus on native content first.

How to fix link issues in LinkedIn press releases:

Place links at the end of the post or in the first comment.
Summarize your announcement first, then invite users to click.
Encourage interaction with a question or CTA before sharing the link.

Example: Instead of:

“Read our full press release here: [link]”

Try: “We’re thrilled to announce a major fintech milestone! What do you think about the future of online payments? Learn more in the comments.”

Learn more about common distribution mistakes at Top 5 Mistakes to Avoid in Press Release Distribution.

Mistake 4: Neglecting Visual Storytelling

Text-only posts are often ignored on LinkedIn. Visual storytelling makes your press release engaging and memorable.

Effective visual strategies:

Infographics: Highlight stats, milestones, or achievements.
Short videos: 30–60 second clips of product demos or announcements.
Quote graphics: Display quotes from executives or customers in brand colors.

Storytelling tip: Treat visuals as the trailer to your press release. They should grab attention and spark curiosity. Posts with visuals see up to 45% more engagement than text-only posts. Check Multimedia Press Releases: How to Use Images, Videos & Infographics for Higher Reach for examples.

Mistake 5: Sounding Too Corporate

A stiff tone can make LinkedIn press releases disengaging. While formality is standard in traditional PR, LinkedIn audiences prefer authenticity and conversational language.

How to humanize your press release:

Write in first person when appropriate: “We’re thrilled to share…” instead of “Company X is pleased to announce…”
Tag individuals involved to expand reach.
Use emotional cues to convey excitement, gratitude, or pride.

Example: “We’re excited to share our latest milestone! Special thanks to our team and partners for making this possible. #Innovation #Teamwork”

Humanized posts generate more comments, shares, and meaningful interactions.

Mistake 6: Neglecting Performance Insights

Many companies post and forget. LinkedIn analytics provide insights that can improve engagement and guide future content.

Metrics to track:

Impressions and clicks: Monitor post reach.
Engagement breakdown: Identify which format (images, videos, carousel) works best.
Follower insights: Understand who engages with your content and optimize targeting.

Pro tip: Use EasyPR’s LinkedIn Report Builder to generate reports and optimize future posts. Data-driven adjustments ensure your press releases consistently reach the right audience. For a comprehensive guide, see Measuring ROI of Your Press Release Campaign.

Conclusion: Make Every LinkedIn Press Release Count

LinkedIn is a powerful tool for sharing news, building credibility and connecting with your audience. Avoiding these common mistakes like posting plain text, ignoring SEO, placing links too early, skipping visuals, sounding robotic and ignoring analytics can transform a simple announcement into a high-impact LinkedIn press release.

With proper formatting, SEO optimization, and engaging storytelling, your press release can reach journalists, investors, and peers effectively.

Explore EasyPR’s PR Services to learn more.

FAQs: LinkedIn Press Release Best Practices

1. How long should a LinkedIn press release be?

Keep it concise, under 300 words, and link to the full release.

2. Should I post a press release as an article or post?

Use a post for short announcements and an article for detailed updates.

3. Do hashtags help with LinkedIn visibility?

Yes. Targeted hashtags improve searchability and engagement.

4. How often should I post press releases on LinkedIn?

Once or twice per month is ideal for maintaining visibility.

5. Can visuals increase engagement?

Absolutely. Infographics, videos, and quote graphics can increase engagement by up to 45%.

Common LinkedIn Press Release Mistakes (How to Fix Them)