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Not all announcements are created equal. Some reach thousands of readers, while others barely get noticed. The difference often comes down to whether you’re using a press release or a news release and knowing which to use can save time, money, and effort.

Many marketers and business owners are unsure how press releases differ from news releases, and how that choice affects distribution cost, audience reach, and SEO. With so many platforms and strategies available, it’s easy to feel uncertain about which approach will deliver the best results.

This guide breaks down the key differences between press releases and news releases, including their purpose, audience, format, distribution strategies, and costs.

Key Highlights:

Press releases and news releases may sound similar, but each serves a different goal. One promotes your story, while the other informs your audience with facts.
A press release helps attract media attention, build brand credibility, and boost engagement. A news release focuses on sharing accurate updates with the public.
Knowing their differences helps brands communicate clearly and choose the right format for every type of announcement.
Publishing your releases on trusted platforms ensures they reach journalists, customers, and investors for maximum exposure.
Following best practices and using affordable tools like EasyPR makes press release distribution simple, professional, and highly effective.

What Is a Press Release?

A press release is an official, persuasive statement issued by an organization to announce newsworthy events. Its primary audience is journalists, media outlets, and industry publications. Press releases aim to generate media coverage, shape public perception, and boost brand visibility.

Key characteristics of a press release:

Purpose: Promote or inform about future events, product launches, partnerships, executive appointments, or strategic announcements.
Tone: Persuasive, sometimes creative, often branded to support marketing or PR objectives.
Format: Includes a clear headline, compelling lead paragraph, body with supporting details and quotes, and a boilerplate about the organization.
Distribution: Sent to journalists, press contacts, online platforms, and newswire services.

What Is a News Release?

A news release is a factual, objective report of past or current events. Its audience extends beyond journalists to include investors, stakeholders, customers, employees, and the general public. News releases prioritize neutral, accurate reporting over promotion.

Key characteristics of a news release:

Purpose: Inform the public about current or past events without necessarily persuading the audience.
Tone: Objective, neutral, and factual.
Format: Structured around the five Ws “ who, what, when, where, and why” - often including a quote from a relevant authority.
Distribution: Shared via websites, newsletters, email lists, social media, and sometimes newswire platforms.

Press Release vs News Release: Key Differences

Before comparing them, note that both share information but serve different goals. Here’s a quick table showing how news releases and press releases differ.

News release and Press Release may seem similar, but they serve different purposes. Here’s the detailed comparison between news release vs press release:

1. Purpose & Tone

Press Release: It is designed to promote a story or announcement in a way that grabs media attention. It often uses a persuasive and brand-driven tone, aiming to spark interest from journalists and encourage coverage. The main goal is to create buzz around a product launch, partnership, or major event.

News Release: A news release is more informative and factual. It focuses on sharing updates or company news without sounding promotional. The tone is professional and objective, making it suitable for announcements like internal changes, reports, or community updates.

2. Audience

Press Release: PR are mainly written for journalists, editors, and media outlets. These professionals look for stories that are relevant to their readers or viewers. A well-written press release helps them turn your story into a news article that reaches the public.

News release: News releases speak to a broader audience, including customers, employees, investors, and the general public. Instead of seeking media coverage, they aim to keep stakeholders informed about important updates directly from the company.

3. Format & Call-to-Action

Press releases: A press release usually tells a story in a structured yet engaging way, including quotes, data, and a clear message. It often ends with a call-to-action (CTA) that directs readers to learn more, visit a website, or attend an event. This helps guide the reader toward the next step.

News releases: A news release sticks to facts and clarity. It is usually shorter, more straightforward, and avoids any promotional angle. Most news releases do not include a CTA, as their goal is to inform rather than drive action.

4. Distribution

Press releases: Press releases are distributed through media contacts, online platforms, and PR wires to reach journalists and publications. Many brands use distribution services like EasyPRWire to get their story published on major media sites and increase visibility.

News releases: News releases are shared directly through owned channels, such as your website, company blog, newsletters, or social media. They don’t rely on media outlets and are often part of an organization’s internal or direct communication strategy.

Understanding these points helps your organization choose the right type of release, share messages effectively, and improve engagement.

Common Myths of Press Release and News Release

Even though the terms press release and news release are often used interchangeably, there are still many misconceptions about what they are and how they work.

Let’s clear up some of the most common myths and set the record straight:

Myth 1: Press Releases Are Only for Traditional Media

Many people believe press releases are just for newspapers, radio, or TV.

Reality: Today’s press releases go far beyond print media. They can be distributed digitally through online platforms, newswires, social media, and company websites.

Myth 2: News Releases Are Less Formal

Some assume that news releases are more casual or flexible than traditional press releases.

Reality: Both follow professional communication standards. Whether you call it a press release or a news release, the format, tone, and goal remain the same. Clear, factual reporting that delivers trustworthy information to the media and the public.

Myth 3: Only Large Companies Issue Releases

It’s a common misconception that only big corporations need to send out press releases.

Reality: Small businesses, startups, and nonprofits also benefit greatly from press release distribution. Whether announcing new products, partnerships, or events, it’s a powerful way to gain visibility and credibility.

Myth 4: The Terms Have Legal or Structural Differences

Some believe that “press release” and “news release” have different legal meanings or industry-specific uses.

Reality: There’s no legal or official difference between the two. The choice of term usually depends on audience preference.

When to Use a Press Release?

Use a press release when you have important news to share that deserves public attention. It’s the best tool to announce product launches, new services, or big company updates like mergers and partnerships. A well-timed release helps you gain media coverage and build trust with your audience.

You can also issue a press release to highlight milestones such as company anniversaries, awards, or major achievements. It’s effective for announcing events, webinars, or conferences that you want people to attend. These updates show growth and keep your brand in the public eye.

Press releases are also useful for leadership changes, financial reports, or rebranding announcements. Sharing this information helps maintain transparency with investors, customers, and partners. Overall, use a press release for any news that is timely, relevant, and valuable to your audience.

When to Use a News Release?

Use a news release to share important and factual updates about your company. It’s ideal for announcing completed initiatives, financial results, or company milestones. You can also use it to provide official information about partnerships, achievements, or community projects.

A news release helps you communicate clearly with your audience, whether it’s customers, investors, or the general public. It focuses on facts instead of promotion, making it a trusted source for accurate company information. This builds transparency and keeps people informed about your latest developments.

It’s also useful for issuing official statements or sharing insights on industry trends. Posting news releases on your website, social media, or email updates ensures your message reaches the right audience quickly. Use it whenever your goal is to inform, clarify, or update, not to market.

Where to Publish Your Press Release and News Releases?

Knowing where to publish your press and news releases is key to getting visibility and credibility. A smart distribution plan helps your story reach journalists, media outlets, and your target audience.

The best approach combines press release services, direct journalist outreach, and your own media channels.

1. Press Release Distribution Services

These platforms send your news to large media networks, journalists, and online publications. Paid services often give you better reach, targeting, and detailed performance reports. Top choices include EasyPR, Business Wire, GlobeNewswire, and EIN Presswire.

For smaller budgets, PRLog, and openPR offer free or affordable plans. They’re great for smaller announcements or improving your SEO visibility. Choosing the right platform depends on your goals, audience, and budget.

2. Direct Outreach to Journalists

Reaching out to journalists directly can help you secure quality coverage. Research reporters who cover your industry and send them a short, personalized pitch. The best time to send is Tuesday to Thursday mornings, when media teams plan their stories.

Make sure your email clearly explains why your news is relevant and valuable. Avoid attachments and keep your message concise and engaging. Building personal connections with journalists can lead to more consistent coverage over time.

3. Owned Media Channels

Publishing on your own platforms gives you full control of your message. Post your release in the Press or News section of your website so it’s easy to find. Then share it on LinkedIn, Facebook, and X (formerly Twitter) to reach a wider audience.

You can also include it in email newsletters to keep subscribers and stakeholders informed. This not only spreads your news faster but also strengthens brand trust. Combining owned channels with media outreach ensures maximum exposure for every announcement.

Best Practices for Press Releases and News Releases

Writing a strong press or news release is about more than just sharing updates. To grab attention and earn real media coverage, you need to make your story clear, credible, and engaging.

Follow these key best practices to craft a release that stands out and gets results.

Review press release examples: Study successful press releases to understand their structure, tone, and format. This helps you learn what works best for different industries and audiences.
Know your audience: Identify who you are writing for, such as journalists, customers, or investors. Tailor your message so it speaks directly to their needs and interests.
Be concise: Keep your release short, clear, and easy to read. Focus only on the most important information that supports your announcement.
Stay relevant: Share news that is timely and meaningful to your audience. Relevant stories are more likely to get attention and media coverage.
Tell a story: Make your release engaging by explaining why your news matters. A simple, human story connects better with readers and the media.
Incorporate seo: Use keywords naturally in your title and throughout the content. This improves search visibility and helps your release reach more people online.
Provide credibility: Add quotes, statistics, or verified details to support your news. These elements make your story more trustworthy and professional.
Include a call to action: End with a clear next step, such as visiting your website or registering for an event. A strong call to action encourages readers to take immediate interest.
Review and Refine: Edit your release carefully to remove errors and improve clarity. A polished release creates a better impression and builds media confidence.
How is a press release structured: A standard press release includes a headline, dateline, introduction, body, and company boilerplate. Always start with the most important information and end with background details.

Get Affordable Press Release Service with EasyPR

EasyPR makes it easy for businesses to share press releases with top media outlets without breaking the budget. You can reach hundreds of journalists and platforms, include images, videos, and logos, and ensure your announcements are seen by the right audience quickly and professionally.

With us, you also get measurable results. Track who viewed your release, see backlinks generated, and monitor media coverage to understand the impact of your announcement.

Starting at just $59, we offer a cost-effective way for startups, small businesses, and even large enterprises to distribute their news and boost visibility.

Here’s how you can get stated with EasyPR in just few simple steps:

Step 1: Visit EasyPRWire: Go to the official website to explore all available distribution plans.
Step 2: Choose Your Plan: Select the package that best fits your goals and media coverage needs.
Step 3: Click “Order Now”: Start your submission by clicking the “Order Now” button under your chosen plan.
Step 4: Enter Your Details: Fill out your contact and press release information carefully to ensure accuracy.
Step 5: Complete Your Payment: Finalize your order securely and get ready for your press release to reach top media outlets.

Conclusion

Press releases and news releases are often used interchangeably, but understanding their differences can make your PR efforts much more effective.

Press releases are persuasive tools aimed at journalists, designed to attract media coverage, while news releases focus on sharing factual updates with a broader audience. Knowing which to use ensures your message reaches the right people in the right way.

By creating clear, engaging, and well-distributed releases, organizations of any size can improve visibility, build credibility, and increase engagement - achieving their communication goals with confidence.

FAQs

What is the difference between a press release and a news release?

A press release is persuasive and targets media outlets for coverage. A news release is informational, objective, and targets a broader audience.

Are news releases a type of press release?

Yes, news releases can be considered a subset of press releases focused on factual reporting.

Can small businesses use press releases?

Absolutely. Press releases help startups and small businesses gain visibility, credibility, and media coverage.

Do press releases improve SEO?

Yes, if published on authoritative sites, they generate backlinks, increase website authority, and improve search rankings.

How long should a press release be?

Typically 400–600 words. News releases may be shorter, focusing on clarity and facts.

Should I include multimedia in releases?

Yes. Images, videos, and infographics increase engagement, media pickup, and online visibility.

Which distribution method is best?

For wide media reach, use a newswire service. For niche audiences, email outreach and social media may be more effective.

Press Release vs News Release: Understanding the Difference