When most individuals think of press releases, they envision the glaring headline, the lead paragraph, and the article itself. But at the back end, there is a little but influential portion that rarely comes to mind, the boilerplate. This short chunk of information may not seem like much, but it is instrumental in creating the perception of your company.
A boilerplate is your press release's "About Us." In three sentences or so, it tells journalists and readers who you are, what you do, and why you're important. Think of it as the closing handshake of your announcement, when you get to make a lasting impression.
In this article, we're going to break down what a press release boilerplate is, why it matters, and how you can craft one that brings out the best in your brand. We'll then look at examples so you can see how different companies ranging from small startups to large corporations craft theirs. At the end of it, you'll be ready to craft a boilerplate that brings professionalism and credibility to every press release that you send out.
What is a Press Release Boilerplate and Why It Matters
A press release boilerplate is a short, standardized paragraph at the end of your press release. It's typically three to five sentences, and it includes key information about your company. It's not meant to include the whole brand story. Instead, it provides enough background information for readers so they understand who you are and why your announcement matters.
Think of it as a paragraph business card. Bloggers, journalists, and potential customers do not have the luxury of time to scan your site for background information. The boilerplate gives them the basics in brief, easy-to-understand terms.
More importantly, it adds credibility. A press release without a boilerplate is an incomplete story, similar to a story with no final sentence. To have one shows that your company is established and serious about communications. And when your press release is professional in style, the boilerplate reinforces the image consistently.
How to Write a Boilerplate for a Press Release That Works
So, what constitutes a **good boilerplate? ** Balance: detail enough to inform, but not too much that it intimidates.
Start with your name and what you do. Be clear and direct. For example: "ABC Software is a cloud-based software that allows small businesses to handle their finances." This tells the reader who you are and what your fundamental offering.
Then sprinkle in some credibility. Do you have awards, years of experience, or high-profile clients? Trust can be established with one sentence. For instance: "Established in 2015, ABC Software is used by more than 10,000 businesses worldwide."
Maintain the tone of your brand. If your press release is professional, don't use slang. If your brand is conversational, you can get chatty but still remain professional.
Finally, finish with a contact line or call-to-action. A straightforward "For more information, visit www.easyprwire.com" informs readers what to do next.
A boilerplate isn't set in stone. As your business evolves, so should this small but powerful paragraph. Revise it every few months and your message will be current and focused.
Step-by-Step Guide to Creating a Strong Press Release Boilerplate
Don't make boilerplate too complicated to write. Follow these steps to craft one that works:
Step 1:
Define your key facts. Start with the fundamentals: who, what, and where.
Step 2:
Add credibility markers. Mention credentials like "serving customers for over 10 years" or "award-winning, XYZ Awards." These pieces of information confirm readers that your company is reliable.
Step 3:
Third person. Boilerplate is not authored by you. Avoid writing "We offer software," instead write "ABC Software provides solutions." It is objective and professional.
Step 4:
Short and structured. 3–5 sentences. Journalists read press releases quickly, and brevity has them devour the information in lightning speed.
Step 5:
End with contact or next steps. Include your website or a press contact email. This helps media outlets reach out without extra effort.
Common mistakes to avoid in press release about us? Making it too long, writing it like a sales pitch, or forgetting key details like your industry focus. If your boilerplate feels like a commercial, you’ve gone too far. Instead, think of it as a polished snapshot of your brand.
For a more complete guide to how press releases are built, you can also take a look at the Essential Elements of a Press Release.
Press Release Boilerplate Examples
Examples are helpful in making things clearer. Here are three simple press release boilerplates examples that illustrate how various companies might approach this:
1. Startup Example
"BrightTech is a Dubai startup creating affordable solar-powered solutions for rural villages. BrightTech has provided clean energy to over 5,000 homes since it was founded in 2022. Its goal is to offer renewable power to all. Learn more at their website brightTech."
2. Local Business Example
"Bella's Café is a family-owned restaurant in Austin, Texas, that serves locally produced, farm-to-table foods. Bella's Café is a favorite in Austin for fresh foods and warm welcome since 2010. Visit their website for additional information."
3. Corporate Example
"XYZ Logistics is a global supply chain solutions provider operating in 40 countries. Established in 1998, XYZ Logistics works together with Fortune 500 customers to deliver optimal and environmentally friendly shipping solutions. Find more of our services through our website."
Note: Link Website Address in your press release boilerplate
Notice how each example is short, clear, and professional. They highlight what matters most: who they are, what they do, and why they are credible. Once your boilerplate is ready, the next step is to distribute your press release effectively. To learn more about this process, check out our guide on How to Distribute a Press Release Effectively.
Best Practices for Tone and Style in Boilerplates
Tone is important in press releases, and your boilerplate is no exception. The tone of a press release sets the stage for how journalists and readers interpret your message, and your boilerplate is no exception. The wrong style can mislead readers or make your brand look less credible.
Keep it consistent with the rest of your press release. If your announcement's tone is serious, your boilerplate must be serious. If your press release is slightly more casual, your boilerplate can be slightly more casual but never amateurish.
Skip the buzzwords. Journalists don't appreciate hype-filled phrases or purple prose. Additions such as "world's best" or "leading provider" with no substance to support them ring false. Rather, use factual, verifiable language.
Consider your industry. A technology company may want a crisp, technical tone. A nonprofit will highlight its cause and outreach. A lifestyle brand may choose a warmer, aspirational tone. What matters most is that the tone of your press release and boilerplate sound authentic and aligned with your brand identity.
For new companies, the bigger picture of press release writing and distribution matters. Our Ultimate Guide to Effective Press Release Distribution in 2025 is a detailed roadmap.
Conclusion: Start Strong with Your Press Release Boilerplate
A boilerplate may be concise, but its impact is long-lasting. It gives journalists the immediate context they need, adds professionalism to your press release, and makes your brand memorable in individuals' minds for all the right reasons.
Every press release should contain one. Whether you're an announcing-launch startup or a large corporation announcing something important, the boilerplate is your business card. It states, "This is who we are, and why you can trust us."
Don't forget it. Be sure to write it, edit it regularly, and have it support your overall PR effort.
If you need your boilerplate and your whole press release in front of the appropriate audience, EasyPR can help. With affordable press release distribution and real media coverage on sites like Yahoo, Google News, and MSN, we see that your story receives told where it matters most. Be launched today at EasyPR.
FAQs
1. What is a boilerplate in a press release?
A boilerplate is a brief "About Us" statement at the conclusion of a press release providing background on the company.
2. How lengthy should a boilerplate be?
A boilerplate should usually be three or four sentences. Brief enough to offer context without being too much to read.
3. Should a small business utilize a boilerplate?
Yes. Regardless of whether you are a small startup, small local firm, or big company, a boilerplate adds more professionalism and credibility to your press release.
4. How often should I update my boilerplate?
Review it every few months, or whenever your business milestones change. Such as winning a new award, becoming larger, or changing your brand.
5. Can I use the same boilerplate on all my press releases?
Yes, but keep it up to date. A boilerplate that you use regularly reinforces your brand identity across all your press releases.
