A multimedia press release is a digital news announcement that uses visuals such as images, videos and infographics to attract attention and increase engagement. In 2025, multimedia is not optional; it’s what makes your story stand out on Google, Yahoo, and social feeds.
When combined with digital press release distribution, visuals help brands achieve higher visibility, stronger SEO, and real media traction.
Let’s break down how multimedia press releases work and how EasyPR makes this process effortless for brands of any size.
What Is a Multimedia Press Release?
A multimedia press release is a news announcement that includes visual elements such as product photos, explainer videos, charts, or infographics to make content more interactive and engaging.
Unlike plain-text releases, multimedia versions appeal to both journalists and audiences because visuals help tell your story faster. Whether you’re announcing a launch, partnership, or product update, adding multimedia makes your message more memorable and more shareable.
EasyPR supports image and video embeds in all distribution packages, ensuring your visuals appear seamlessly across Yahoo, Google News, and other top media outlets.
Why Multimedia Press Releases Perform Better
Multimedia press releases attract more readers, improve SEO rankings, and drive higher click-through rates.
Visuals break through information overload, they help your content appear in both standard and image/video search results, doubling your exposure.
Here’s why they outperform traditional text-only press releases:
- More Engagement: Readers spend 3x more time on multimedia releases.
- Better SEO: Images and videos help Google index your content under visual search.
- Increased Shares: Visual content is shared 2x more on social media and news platforms.
- Higher Journalist Interest: Editors are more likely to feature stories that come with ready-to-use visuals.
With EasyPR, your multimedia press release is optimized for both text and visuals, so it performs better across digital news networks.
Types of Multimedia in Press Release
The best multimedia for press releases are images, videos, infographics and charts, each serving a unique purpose in storytelling and brand positioning.
Here’s how each works:
- Images: Product photos, event shots, or executive headshots make your story look professional and credible.
- Videos: Short clips, teasers, or demos can explain complex products in seconds.
- Infographics: Perfect for data-heavy announcements or industry insights.
- Charts and Graphs: Ideal for funding news, research reports, or annual summaries.
EasyPR’s multimedia distribution ensures your visuals are formatted correctly for top outlets like Yahoo Finance, Benzinga and Digital Journal.
How to Optimize Multimedia for SEO
Optimized multimedia boosts your press release ranking on Google and news search engines.
Even great visuals need the right metadata, file names, and captions to reach maximum visibility.
Follow these best practices:
- Use Descriptive File Names: Rename images like “easypr-press-release-distribution.jpg.”
- Add Alt Text: Include keywords describing your visual for accessibility and SEO.
- Compress Files: Keep image and video sizes light to ensure fast page loading.
- Add Captions with Keywords: Captions increase relevance and encourage longer viewing time.
- Embed Videos from Reliable Hosts: Use YouTube or Vimeo for seamless playback across all devices.
When you submit through EasyPR, your multimedia is automatically optimized for visibility which saves you time and technical work.
How Journalists Use Multimedia in Coverage
Journalists prefer multimedia releases because visuals make stories ready-to-publish.
Instead of chasing down brand assets or waiting for approvals, they can instantly use your photos, logos, or charts.
This increases your chances of being featured because your release becomes a plug-and-play resource.
By using EasyPR’s multimedia distribution system, your visuals appear alongside your content and give media editors exactly what they need to republish your story faster.
Common Mistakes to Avoid in Multimedia Press Releases
Even the best visuals can fail if not executed correctly.
Avoid these frequent pitfalls when creating your multimedia press release:
- Uploading low-resolution or stock images that look generic.
- Overloading your release with too many visuals, making it slow to load.
- Ignoring mobile optimization - over 70% of media traffic is mobile.
- Forgetting to include captions, credits, or brand watermarks.
EasyPR’s team ensures your release layout remains clean, mobile-friendly, and optimized for top-tier media coverage.
EasyPR: Simplifying Multimedia Press Release Distribution
EasyPR makes it simple to distribute press releases with multimedia across global media outlets.
You don’t need design tools or coding skills, just upload your visuals and our distribution team handles the rest.
Every EasyPR plan supports multimedia content:
- Starter ($59): Image support for Google News, Yahoo, Bing.
- Elite ($99): Adds wider network reach and better SEO coverage.
- Premium ($399): Includes multimedia-friendly distribution to Benzinga, Business Insider, and AP.
- Ultimate ($499): Offers full-scale global exposure with rich media integration.
From draft to digital publication, EasyPR ensures your multimedia story reaches millions with guaranteed placements and complete post-distribution reports.
Conclusion: Visuals Turn Your Story Into News
A multimedia press release is your most powerful storytelling tool.
By combining visuals with professional distribution, you give your announcement the attention it deserves.
EasyPR simplifies the entire process from writing and visual integration to guaranteed coverage helping brands turn simple updates into high-impact stories that travel globally.
Ready to publish your multimedia press release?
Start with EasyPR’s multimedia distribution service and get your story featured on Yahoo, Google News, and more starting at just $59.
