Are press releases still relevant or do they now represent something outdated? That is a question asked by many marketers and entrepreneurs. With social media, influencer marketing and rapidly changing digital trends, some ask if press releases still function.
The reality is, press releases continue to be one of the best means of presenting your message, establishing credibility and approaching journalists and audiences worldwide. They have grown from printed announcements to real-time digital devices.
In this guide, we will have a close examination of whether press releases are effective today, how they operate, how much they cost, and why press releases are still important to small and large businesses.
How Effective Are Press Releases in Today’s Digital World?
Press releases are effective because they combine visibility, credibility, and SEO benefits in one package. When distributed correctly, they reach journalists, appear on major news platforms, and boost a brand’s presence online.
Effectiveness can be measured in different ways. For some of the people, it is about gaining media mentions and coverage. For others, it is about driving traffic, earning backlinks and improving search rankings. Press releases also help create a digital footprint, something potential customers or investors will see when researching your brand.
Despite the rise of social media, press releases are still relevant. They are a professional, respected means of announcing official news from a business that is trusted. And while a social media update might soon be lost, a published press release hosted on a reputable website will be search-able and authoritative for years to come. Press releases are thus invaluable in creating long-term brand authority.
How Does a Press Release Work and How Are They Distributed?
A press release works by turning your company news into a structured announcement that can be shared widely. But writing it is only step one, the real magic happens in distribution.
Here is how press release works:
- A business drafts a newsworthy press release.
- The release is distributed via email, PR wire services or online platforms.
- Journalists, bloggers, and editors pick up the story and may republish it or write their own articles.
- The release appears on news sites, increasing visibility and credibility.
Distribution methods vary. Some companies email journalists directly, while others use platforms that push the release to hundreds of outlets at once. PR wire services like EasyPR ensure coverage on Yahoo, MSN and Google News.
For a more detailed process, check out The Ultimate Press Release Distribution Plan: A Step-by-Step Guide. It explains how to get the most reach from your announcement.
What Should Be Included in an Effective Press Release?
An effective press release should answer the “who, what, where, when, and why” of your news clearly and quickly. Here are the key elements:
- Headline: Grab attention and explain the main news in one line.
- Subheading or Lead Sentence: Add context and make readers curious.
- Body: Provide details, quotes, and background. Keep it factual, not promotional.
- Boilerplate: A short “About Us” section at the end.
- Contact Information: Journalists need to know who to reach out to.
But structure alone is not enough. The most effective press releases focus on benefits, not just features. Instead of simply saying “Company X launches a new app,” frame it as how the app helps people or solves a problem. That’s what makes journalists more likely to cover it.
For a deeper dive, see our guide on the Essential Elements of a Press Release.
How to Release a Press Release and Get Maximum Impact
So, how do you release a press release? The answer depends on your goals and budget.
Here is a simple process to release a press release:
- Finalize your press release draft.
- Choose your method: free submission sites, direct journalist outreach, or a paid PR distribution service.
- Time your release for relevance: Tie it to events, trends, or product launches.
- Target the right outlets (local, national, or niche media).
- Amplify it on social media and your own channels.
Free distribution sites are available but they often do not guarantee visibility.
If you want to compare options, check out Where to Send Press Releases for Free and Paid Distribution. It breaks down the best choices for every type of business.
How Much Do Press Releases Cost? Breaking It Down
Costs can vary widely. Writing a press release can cost anywhere from $100 to $500 if you hire a professional. Distribution is the bigger expense. Traditional PR wires like PR Newswire or Business Wire may charge $300–1000+ per release, depending on word count and distribution region.
For startups and small businesses, this can be overwhelming. That is why platforms like EasyPR exist, to provide affordable distribution while still guaranteeing placements on Yahoo, MSN, and Google News. Easypr press release distribution starts with just $59 providing 250+ media placements.
The key is to view press releases as an investment. A press release distribution fee that gets you into trusted outlets is often cheaper than running digital ads and it builds long-lasting credibility.
If you would like to understand what you are paying for and how to maximize value, this guide is for you Understanding the Costs of Press Release Distribution.
Press Releases vs Articles vs Press Conferences: What’s the Difference?
It is common to wonder, is a press release an article? The answer is no. A press release is a company’s official announcement, while an article is written by a journalist, often using the press release as a source.
Similarly, there is a distinction between press releases and press conferences. A press release is written and distributed, while a press conference is a live event where media are invited to hear announcements directly.
Another important aspect is credibility. Are press releases credible? They can be, especially when distributed through trusted services. A press release that appears on Yahoo News or MSN carries more weight than one buried on a random website.
In short, think of press releases as the seed. Journalists and editors may use them to grow articles, while conferences and interviews are other ways to expand the story.
Why Press Releases Remain Relevant and Effective
Are press releases still relevant? The short answer is yes. Despite changes in media, they continue to be one of the most effective tools for businesses.
Here is why:
- Search Engine Optimization: Press releases published on news sites create backlinks that improve rankings.
- Credibility: Being featured on platforms like Yahoo or MSN signals trustworthiness.
- Reach: Distribution services push your news to millions of readers at once.
- Longevity: Unlike social media posts that vanish quickly, a press release stays online and searchable.
From local businesses to global brands uses press releases to announce launches, share milestones or respond to industry news. Startups, in particular, benefit from the legitimacy of being “as seen on” respected media sites.
If you want to measure effectiveness, check out Measuring ROI of Your Press Release Campaign. It explains how to track performance and prove results.
Conclusion
So, how effective are press releases? Very. They remain a cornerstone of communication for businesses looking to build credibility, gain visibility, and establish a presence in trusted media.
The key is writing them well, distributing them strategically and choosing the right platform. Free options exist but professional distribution services like EasyPR ensure that your story gets seen.
If you’re ready to share your next announcement, explore the EasyPR and see how simple it is to get your brand featured on top outlets.
FAQs
1. Are press releases still effective?
Yes, press releases remain effective in 2025 because they provide credibility, SEO benefits, and guaranteed visibility when distributed strategically.
2. How are press releases distributed?
They can be sent via email to journalists, submitted on free platforms, or distributed through professional services like EasyPR.
3. How much does a press release cost?
Writing costs $100–500, while distribution can range from $200 to $1000+. Affordable services like EasyPR provide 250+ guaranteed media pickup just at $59.
4. What should be included in an effective press release?
A strong headline, clear body, boilerplate, contact info, and a focus on benefits rather than just features.
5. Is a press release an article?
No, a press release is an official announcement from a company. Journalists may use it as a source when writing articles.
