Press release distribution remains one of the most effective ways of getting your brand's story told. Whether it's a round of funding, new product or milestone, PR wires allow you to reach journalists, investors and customers at scale.
But here's the catch: PR wire costs can vary dramatically. Some charge flat rates. Others have tiered models with added fees for word count, logos, or geographic distribution.
So, when comparing prices of Cision PR Newswire to newer options like EasyPR, one question comes to the forefront: are you paying for reputation or results?
In this apples-to-apples comparison, we'll break down features, cost, and reach so you can decide which PR wire fits your budget and meets your goals.
What Is a PR Wire and Why Pricing Transparency Matters
A PR wire (or newswire) is a distribution channel that releases your press release to media outlets, search engines and journalists. It gets your story read beyond your website or blog - typically showing up on Google News, Yahoo, MSN, and other online news networks.
Not all PR wires are equal, though. Here's why price transparency matters:
- Complex Pricing Models: Legacy PR wires often charge by word count, region, and add-ons like multimedia or analytics.
- Hidden Costs: You might start with a $350 listing, but by the time you add an image, regional coverage, and links, your bill is over $800.
- No Guaranteed Coverage: Most legacy PR wires post your release but don't guarantee actual media placements.
- Startup Constraints: Uncertain costs for small companies can render a simple announcement an expensive risk.
That's where affordable, transparent platforms like EasyPR are disrupting the PR landscape with flat-rate pricing and guaranteed placements with large networks.
New to PR distribution? Read What is a PR Wire? News Distribution to understand how it works.
Cision PR Newswire Pricing: The Cost of Premium Distribution
Cision PR Newswire is a very old and highly reputed name in public relations. Backed by decades of credibility and connections with global media channels, it's a preferred choice for big businesses, publicly traded companies, and agencies that handle investor communications.
That being said, in terms of pricing, Cision is on a custom and tiered pricing model that is not always transparent to first-time buyers.
Here's what most businesses pay when pricing with Cision:
- Average cost: $350 to $1000 per release (and typically more for international distribution).
- Add-ons: Each photo, logo, or multimedia element can add $150+.
- Regional pricing: U.S. national distribution is much more expensive than local or industry-specific distribution.
- Membership fees: Some packages may have an annual or monthly subscription.
Pros of Cision PR Newswire
- Access to one of the largest journalist databases in the world.
- Strong reputation with financial and mainstream media.
- Advanced analytics and tracking capabilities.
Cons of Cision PR Newswire
- Pricing not available publicly; you have to ask for a quote.
- High upfront cost precludes its use for small or startup businesses.
- No guaranteed media placements, only "distribution."
For many startups and SMEs, paying almost $800 for a single release strains marketing budgets, especially when the result is not guaranteed.
For more background on how PR wires charge, see Understanding the Costs of Press Release Distribution.
EasyPR Pricing: Simple, Transparent and Affordable
Where Cision has scale, EasyPR was built for accessibility. It offers startups, authors and marketing teams the same visibility for a fraction of the cost.
Unlike traditional PR services, EasyPR is a one-time pay model. No subscriptions, no confusing add-ons, no word count restrictions. What you see is what you pay.
Here's EasyPR's complete flat-rate pricing plan breakdown:
What is Included in EasyPR Plan
- Guaranteed publication on Google News, Yahoo, Bing, and Digital Journal
- SEO-friendly format for better visibility
- Fast distribution timeframe (24–48 hours)
- Full media report & proof of publication
- Guaranteed coverage, not just syndication
If budget is at the forefront of your concerns, learn How to Choose an Affordable Press Release Distribution Service.
EasyPR vs Cision PR Newswire: Feature and Pricing Comparison
Which PR Wire Delivers the Best ROI for Your Business?
Let's keep it simple: both Cision and EasyPR have their place in the PR ecosystem, it depends on your goals.
If you are an established corporation managing investor announcements, Cision PR Newswire may offer the scale and newsroom access you need.
But if you're a growing business, brand, or marketer focused on visibility, SEO, and affordability, EasyPR offers more budget and result control.
Quick Checklist to Help You Decide
- Need guaranteed placements → EasyPR
- Want transparent, one-time pricing → EasyPR
- Have a limited marketing budget → EasyPR
- Need full media analytics or global newsroom distribution → EasyPR
EasyPR offers upcoming brands guaranteed coverage and data-rich reports to global reach, at a fraction of the cost of traditional PR wires.
Conclusion: Choose Simplicity, Save Budget, Maximize Reach
In today's digital-first media environment, paying more does not always mean more visibility. What matters is transparency, coverage, and ROI.
Cision PR Newswire remains an industry standard, but for many up-and-coming brands, it's simply not in the budget. EasyPR bridges that gap by offering cost-effective, quick, and results-driven press release distribution.
So before you sign on to a multi-tiered pricing model, ask yourself: Would you prefer to pay for brand reputation or for visibility that you can quantify?
Discover EasyPR's packages today and have your story published on leading sites such as Google News, Yahoo and Digital Journal with assured coverage from only $59.
FAQs: EasyPR Press Release Distribution
1. What is EasyPR?
EasyPR is a digital press release distribution platform that helps businesses get featured on major news sites like Google News, Yahoo, and Digital Journal through guaranteed media placements.
2. How does EasyPR’s pricing work?
EasyPR offers simple, flat-rate pricing. You pay once per release: no subscriptions, hidden fees, or word count limits.
3. Where will my press release appear?
Your release can appear on top-tier outlets such as Google News, Yahoo, Bing, Digital Journal, Associated Press, Benzinga, and more, depending on the selected plan.
4. How soon will the press release go live?
Most press releases are reviewed, approved, and published within 24–48 hours after submission.
5. Why choose EasyPR over other PR distribution services?
Because EasyPR delivers real media coverage, transparent pricing and measurable visibility, giving startups and brands the same exposure big companies pay thousands for.
